On May 25, 26 & 27, the third edition of the VivaTech fair was held in Paris. More than 100,000 visitors from all over the world to discover more than 9,000 startups and hundreds of large companies present at the show.

The opportunity for the Beautymix team to present its project in public for the first time, alongside the other startups of the École Polytechnique X-Up accelerator.

With its intelligent robot , Beautymix offers a whole new customer experience in the field of hygiene and beauty products: what if you made it yourself? A new way to take back control over your beauty , giving everyone the opportunity to decide what he or she needs. Natural beauty accessible to all!

VivaTech made it possible to discover how the latest technological innovations are deployed in the beauty and cosmetics sector to better satisfy consumers. We note in particular the strong tendency to personalization! In 2018, 68% of customers want to buy a personalized product.

Among the innovations presented at VivaTech, we noticed Nota Nota , the robot that creates your perfume as you wish. The latest innovation presented by Guerlain : a shade of lipstick adapted to each individual's style and the possibility of testing different shades live on a screen.

Finally, L'Oréal, on the lookout for the latest technologies, acquires ModiFace , the application capable of performing a 3D skin diagnosis and creates the first robot capable of making up you like a professional and the way you want.

In parallel with VivaTech, the first BeautyTech Paris meetup was held, in the premises of the 50Partners incubator. About a hundred participants - entrepreneurs, investors, mentors and marketers gathered to exchange experiences, share their advice and discuss the future of beauty. The secret to carrying out your projects? Passion! According to Ilan Koskas, co-founder of Flexybeauty : “To be passionate. During a first project, which did not work out, there was no passion. There are some. I undertook to change the daily life of a profession. To all those who want to launch their activity, I will recommend to find a project on which they have a real pleasure to work ” .

Good thing, passion is something that we do not miss at BeautyMix!